Netprofile Dec 2, 2021 10:52:12 AM


The change communications project “A Blaze of change ignites when people are listened to” won the 2021 Outstanding Achievement in Communications award in the Finnish Comms Awards. The project also won the Change Communications category. The project was implemented by Netprofile for Visma Numeron, an employee shift management and work planning solution, and Siun Sote, the joint municipal authority for North Karelia social and health service.

The long-term, multi-dimensional marketing communications collaboration between Netprofile and Etteplan, a listed technology service company, which strongly supports business growth, won the Industry and Construction category at the FCA Awards. As a cherry on top, Jirimiko Oranen, Strategy Director at Netprofile, was awarded the Communications Consultant of the Year.

“This amazing success is a joint win for our incredible clients and our fantastic team,” says Juha Frey, CEO of Netprofile.

“The best drivers of quality, creativity and performance in marketing communications are clients that value marketing and communications as part of the strategic development of their business. A strong testimony to the quality of our work is the recognition Netprofile and our clients have achieved year after year in national and international communications competitions. Our clients trust us, and we will continue to deliver a clear vision to help them succeed in their business.”

The value and importance of communications agencies' work as advisors to organizations and support to management is recognized by the communications community. A clear sign of this is that a change communications project was awarded 2021 Outstanding Achievement in Communications at the FCA Communications Competition, now in its tenth year. Strategic communication is increasingly about concrete actions.


Visma Numeron and Siun Sote: Winner of 2021 Outstanding Achievement in Communications and Change Communications categories

In their award criteria, the jury noted that the work conducted for Visma Numeron and Siun Sote represents the traditional virtues that seem to be forgotten, especially in the face of necessary, challenging, and significant changes. Leadership is about communication and action. Successful change is based on respectful interaction in which the different parties feel heard.

“As a client, I couldn't be more satisfied,” says Pirjo Ketola, Project Manager of Visma Numeron's Siun Sote project, in the competition entry. “Netprofile's consultants demonstrated their professionalism as strategic and practical experts in change communications. The standout factor was Netprofile's ability to quickly identify key problems and find simple, humane solutions.”

“We are pleased that we chose an agency whose professionalism makes life easy for the client,” says Johanna Bjerregård Madsen, Human Resources Director of Siun Sote, in the entry citation.

“Communication consultants who speak the language of senior management seamlessly, and understand the concerns of grassroots employees at the same time, are a rare resource.”


Jirimiko Oranen is Communications Consultant of the Year 2021!

Jirimiko's long and diverse career in communications strategy consulting, crisis communications, leadership in international communications, and executive communications coaching is reflected in his client work and our clients' testimonials.

The award-winning project with Visma Numeron and Siun Sote was led by Jirimiko. The jury praised Jirimiko's ability to highlight the strategic importance of communications to the organization's management and the convincing quality of the work. On the podium, it was recalled that Jirimiko had already won the Outstanding Achievement in Communications award at the first Finnish Comms Awards in 2011. He has also won the Change and Crisis Communication category in 2011 and 2012.

“Netprofile is more than a company or a communications agency,” says Jirimiko Oranen. “Behind every award is a strong team, and good communications and marketing is always a team effort. As a team, we have grown rapidly over the past year, and we believe that the conditions for continued success are strong.”


Etteplan: A Stock Exchange Wallflower Turning into a Recognized Tech Rorerunner and the Winner of Industry and Construction Category

Netprofile and Etteplan's long-term collaboration was rewarded with a win in the Industry and Construction category of the Finnish Comms Awards 2021. The collaboration makes use of a wide range of communications, media relations, social media, and content marketing tools to achieve the customer's objectives.

Etteplan says in its entry that it has benefited from Netprofile's industry knowledge and ability to look at and address a wide range of the customer's key stakeholders.

“Netprofile's understanding of technology and our industry enables us to produce quality content that appeals to demanding audiences and enables us to deliver media work with great results,” says Outi Torniainen, Etteplan's Director of Marketing and Communications, in the competition entry.

“Netprofile also provides us with specialized expertise in B2B social media marketing that produces measurable results. Together, we have succeeded in taking Etteplan's marketing communications to a new level and making the company known to new target groups in a versatile way.”

The tenth anniversary of the Finnish Communications Awards, the most prestigious industry awards in Finland, saw a record-breaking 132 communications entries submitted for evaluation. Forty-nine entries from 18 different agencies were shortlisted for the final. Netprofile was represented in the final with no fewer than 11 nominations, including Salesforce's Älyradio podcast, Dell's long-term corporate and organizational communications, Wilma's strategy and crisis communications work, and Helsinki Business Hub's successful 90 Day Finn campaign.


Photo by Ville-Veikko Niemelä