Netprofile Jan 24, 2023 2:56:41 PM

Netprofile expands to Sweden – star consultant Karin Bäcklund joins ranks  

Netprofile strengthens its services in Sweden and welcomes senior PR consultant and digital strategist Karin Bäcklund as part of the Netprofile family.   

Karin has worked with digital communications and PR for the past 14 years. She works with B2B and B2C companies, organizations, and individuals with advice, strategy, and implementation of various communication initiatives and campaigns.  

"We provide our customers with effortless access to marketing communications also in Sweden,” says Essi Isomäki, Head of PR and Content at Netprofile. “With Karin, we can execute agile projects simultaneously in Finland and Sweden, with the high quality our clients recognize and without slow tender processes or extra layers of local administration. I look forward to working together in strengthening our clients' foothold in the new market." 

Karin Bäcklund has extensive experience working with PR, digital communication, and strategies with companies, organizations, and spokespersons in verticals ranging from political parties to consumer products.  

"I’m very happy to be part of the Netprofile family and I am looking forward to becoming the agency’s hands and feet in Sweden,” says Karin Bäcklund. “Sweden has its unique media landscape and business circles in which I would gladly help Netprofile’s forerunner clients to navigate for best results.” 

Karin has been nominated for the Swedish honorary awards PR Influencer Awards eight years in a row and nominated for PR Personality of the Year in Mynewsdesk's Digital PR Awards in 2020. She is also an author and has published books such as Executive Summary: Social Media for Board Members (2026), Smart PR for Startups (2019), Smart PR for Giggers and Consultants (2019), and Smart PR for Authors (2019).  

"The pandemic made working across borders as natural as with your colleagues at the next desk," says Juha Frey, CEO, Netprofile. "We have run award-winning publicity and marketing campaigns around the world, and our international clients highly praise our technological expertise. Launching operations in Sweden is a natural step in developing our Nordic services."  

Don't hesitate to contact us if your company would benefit from insights and help to gain visibility in the Swedish market! 

Photo: Niklas Norby