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Pauliina Savola 5/30/23 2:51 PM

Speeding up sustainability – we set science-based targets for our climate work

One milestone achieved: we have just received confirmation that our near-term target has ...
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Hanna-Maria Lifländer 3/16/23 12:45 PM

Stop the press and other lofty requests – Or how to penetrate print media

Does this sound familiar: your communications department has fine-tuned a press release ...
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Ari Saarelainen 1/16/23 11:28 AM

ChatGPT proves it – AI revolutionizes marketing communications

Copy worth its weight in gold has traditionally been the result of a skilled marketing ...
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Jirimiko Oranen 11/29/22 4:49 PM

3 Cambridge lessons on winning in digital transformation

Do or die. Today’s cutting edge is tomorrow’s legacy. The concept of ‘digital’ evolves ...
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Christina Forsgård 11/23/22 12:30 PM

CYBER NIGHT IS DARK – CALLING CYBER KNIGHTS TO THE RESCUE!

I am not writing to scare you, but to reassure you.
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Jirimiko Oranen 11/14/22 1:09 PM

Why does change communication end up destroying shareholder value – and how to avoid the pitfalls?

Business literature indicates that more than 50% of corporate M&A cases fail. A ...
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Christina Forsgård 4/26/22 3:30 PM

THE THREE HARD EDGES OF CRISIS COMMUNICATION – DON'T BE AFRAID OF THE STORM, TAME IT BY BEING PREPARED

TIME. In a crisis, you lose the most valuable resource – time. Most of us are able to act ...
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Sanelma Helkearo 7/16/20 2:39 PM

Facilitation – the art of inclusive decision-making and ideation

I’ve never been lucky enough to have a true calling to guide my life choices, but if I ...
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Toni Stubin 7/16/20 2:39 PM

Interview ahead? Check out the survival tips from our ex-journalist!

Before I joined a communications agency, I had worked as a journalist for more than a ...
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